Porsche Experience Center in Los Angeles – Video

 

With the new Porsche Experience Center in Los Angeles the sports car manufacturer is expanding its worldwide network of centres. On a site spanning 20 hectares, customers and fans can experience the Porsche brand up close and personal.

On a site spanning 20 hectares, customers and fans can experience the Porsche brand up close and personal and put the power, sportiness and safety of the vehicles to the test for themselves. The new headquarters of Porsche Motorsport North America is also located here.

Los Angeles is the second location of this kind in the USA. The Experience Center in Atlanta was opened in May 2015 together with the new US company headquarters. A total of 160 million US dollars was spent on the two projects – 60 million dollars of which was invested in the Los Angeles site. In addition to Los Angeles and Atlanta, there are also experience centres in Le Mans, Silverstone and Leipzig. The next large construction project is already under way in Shanghai, with the opening scheduled for the coming year.

“Over 100,000 guests worldwide in 2016 is an impressive testament to this concept and demonstrates the fascination that the brand holds for people”, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “In the age of the digital revolution, real-life driving experiences are becoming increasingly important for our brand. Our cars represent performance and driving pleasure – and this is exactly what our customers can enjoy in the experience centres. With the new location in Los Angeles, we are also gaining a strategically important brand world.”