Motor Trend – Apple Car – Video
Rumors have been building for months that Apple is building a car. If the inventors of iTunes, the iPhone, and iPad add an automobile to its list of game changers, what would it look like? How would it drive? Would it fundamentally change our lives the way groundbreaking Apple products have in the past? And what might this mean for Tesla – the other automotive disruptor from Silicon Valley?
Apple’s interest in a car goes back to before the original iPhone, and Apple executives discussed building a car before the device launched. Steve Jobs is said to have ultimately decided not to work on a car in 2008, preferring to focus development on the iPhone.
With the iPhone secure as Apple’s most profitable device, Apple has turned to other avenues of research and development, once again exploring the possibility of an Apple Car. The first details on the Apple Car started leaking out at the beginning of 2015.