Closer look at the Rolls Royce 103EX Concept – Video

 

Rolls-Royce epitomises automotive luxury in a way that no other brand can. Founded in 1904, its products rose to pre-eminence around the world in a matter of years – in keeping with Sir Henry Royce’s motto: “Strive for perfection in everything you do. Take the best that exists and make it better. When it doesn’t exist, design it.”

Adrian van Hooydonk, Head of BMW Group Design: “In celebration of this pioneering spirit, the Rolls-Royce VISION NEXT 100 has been designed as the ultimate expression of the future of super-luxury mobility. It is an enlightening vision of the fascinating possibilities of Rolls-Royce Motor Cars in the future.”

The Rolls-Royce VISION NEXT 100 is the first purely visionary vehicle in the 112-year history of the marque.

In creating it, the team focused on the following questions:

What is the future of luxury?
How might the exclusive character of a Rolls-Royce translate into the future?
How will the demands of the Rolls-Royce clientele change? And how might Rolls-Royce even exceed their expectations in its constant quest for perfection?
Could other traditional Rolls-Royce characteristics – such as precise craftsmanship, a pioneering spirit and a love for perfection – combined with future technologies and trends set new standards for luxury in decades to come?
How can we ensure a journey in a Rolls-Royce remains as unique an experience in the future as it is today?