Volvo V40 Reveal and Journey video plus behind the scenes – Video

 

Volvo Cars’ advertising campaign for the new V40 is the latest in a long line of productions that have spawned hit music and given a powerful platform to new and established artistes alike.

With songs from established stars such as Robyn, Mando Diao, Avicii, Swedish House Mafia and even football legend Zlatan Ibrahimovíc used in its advertising in recent years, Volvo Cars has now combined the creative talents of hit producer Andreas Kleerup with the soulful voice of rising star Sabina Ddumba on the song ‘Carry On’.

“Music and the emotion it generates are central to how we communicate at Volvo Cars. We are a brand with a clear focus on people, so music is a natural element in our stories,” said Björn Annwall, Senior Vice President Marketing Sales and Service at Volvo Car Group

This latest creative collaboration for the new V40 campaign is an integral part of the overall campaign theme: It’s your journey. The campaign features five young Swedish creatives, each on their own personal and professional journeys in life.

“We chose these creative talents to star in our new campaign as they reflect the journey we are all taking in life – the hopes and goals that make us try harder. Volvo Cars is also on a journey of transformation, a journey of growth. It all comes down to passion for what you do in life, and that is what we wanted to capture with this campaign. And with Andreas Kleerup and Sabina Ddumba’s creativity we have created another memorable message,” added Björn Annwall.