Volvo Concept You – Video
The Concept You, combines a sleek coupé-like exterior with a luxurious high-tech interior that keeps the driver in command via intuitive smart pad technology. Concept You’s luxurious interior gives luxury sedan customers a full experience of the craftsmanship and intuitive technology that will be the hallmark of future Volvos.
Volvo Car Corporation’s strategy is to achieve profitable growth by being a truly global company with products designed around customers’ needs and lifestyle.
“With our hearts in Sweden and our eyes and ears all over the world, we intend to be the brand that best interprets what buyers of modern luxury cars want,” says Stefan Jacoby. He adds:
“The Concept You reflects how people’s perception of luxury is moving beyond the traditional perspective. There is a growing appreciation for the ingenious blend of elegant design, superior craftsmanship and smart technology.”
Unique air-powered sound system
The Infotainment system also integrates a high-end sound system from Alpine. It features the unique “FreshAir” subwoofer – a not yet released technology that uses the air outside the car to create the ultimate listening experience.
The sound system consists of small, optimised units that considerably cut weight – while still producing a better sound than today’s systems.
Comfortable and cultivated
The interior is dedicated to offer design-driven customers a comfortable, cultivated, Scandinavian inspired environment that is also user-focused and refreshingly uncomplicated. Every detail has been chosen with the customer experience in focus.
The interior is driver-orientated at the front and comfortably relaxed in the rear. The dark colour scheme in the front seats fades seamlessly towards the rear until it fully transforms into a light rear seating area. The interior moulds into the rear seat and becomes part of the seating environment.
Volvo Car Corporation has partnered with several other famous brands in order to create a genuine feeling of luxury with the right Scandinavian touch.
Leather, suede and suit fabric
The four individual seats blend chrome-free leather from Bridge of Wear with Dinamica ecological suede. The off-black front seats have suede in the centre to create optimal grip. The soft beige rear seats are designed for pure comfort with leather in the centre and suede on the sides.
The Concept You design also integrates the luxurious qualities of a tailor made suit into the car. The back of the front seats and the door panels feature exclusive Italian fabric and designs from Swedish fashion house Oscar Jacobson.
The designers have also been generous with large, handcrafted pieces of walnut – accompanied by leather panels, Dinamica suede roof lining and carefully chosen aluminium details.
Hand-tufted wool carpets
The wooden floor, which echoes Scandinavian homes, is covered with a specially designed hand-tufted carpet from world-famous Swedish brand Kasthall. Just like the rest of the interior, it fades from dark in the front to light in the rear. The front texture has a sporty firmness, while the rear part of the carpet is luxuriously soft.
Inspiration from Georg Jensen
The Concept You is finished in a light blue, liquid metal paint from DuPont. The ventilated disc brakes are developed by Volvo’s racing specialists Polestar.
The car’s fastback silhouette is emphasised by the 21-inch polished aluminium wheels with a twisted twin-spoke design and tyres from Pirelli (275/30/21).
Up front, the Concept You grille – which has a more classic appearance than the Concept Universe – features details with the same beautifully polished craftsmanship.
“The design of the wheels, the grille and details in the innovative headlamps have been inspired by the exquisite works of world-famous Danish design house Georg Jensen. Their precious items capture the essence of Scandinavian design. Uncluttered, organic surfaces and superb craftsmanship that radiate timeless luxury,” says Peter Horbury. He adds:
“This eternal beauty of Georg Jensen design is what we are aiming for with the whole concept car. Just like the finest luxury goods, this design should feel handcrafted and durable enough to stand the test of time.”
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