Tesla Pickup Truck Explained – Video

The idea is that pickups are the profit centers for all the American automakers and by showing that there’s demand for electric versions of those trucks, like Tesla’s reservation process did with the Model 3, it would jump-start efforts to electrify their own truck programs.

 

 

While they didn’t start taking reservations and they unveiled the semi, on which the pickup is apparently, and not an actual pickup prototype, it’s still a step in the right direction and something that could possibly help get things moving at other automakers on that front.