SEAT To Integrate Shazam In Its Cars – Video

SEAT is set to become the first carmaker in the world to integrate Shazam, one of the world’s most popular apps, which is used by hundreds of millions of users to magically connect with the world around them. This was announced today by company President Luca de Meo at a press conference on the first day of the Mobile World Congress. The integration will become operative starting this April in the brand’s cars via the SEAT DriveApp for Android Auto.

The partnership will enable SEAT customers to easily identify their favourite songs while driving in a completely safe manner thanks to the safety features available in SEAT DriveApp. With this move, the brand is taking a further step in its goal of providing an experience that is increasingly simple and personalised, and that causes less distraction to drivers.