New 2017 Toyota C-HR with Instagrammers – Video

Instagrammers/photographers from across Europe gathered in Madrid for a unique collaboration. The task at hand, to capture the new Toyota C-HR in an urban setting, whilst using a sense of reflection in line with the recently launched European TV campaign. Over the span of 24 hours, these visual storytellers each made their way through Madrid with a Toyota C-HR in search of the perfect shot. The result is a collection of 24 images, each capturing the design of the car in a highly personal and creative way.

 

 

In total, 19 Instagrammmers/photographers from 13 countries took on the challenge; each cherry-picked for their individual creative approach and visual language. Whilst the brief offered creative direction, the main challenge was to stay true to their personal style to assure a rich and varied collection.

From 1st February 2017, the selection of 24 photographs will also be exhibited at Le Rendez-Vous Toyota, Toyota’s European Flagship Brand showroom on Champs Elysées in Paris (France), together with the Toyota C-HR.