Mopar 2019 RAM 1500 Truck – Video
The Mopar brand is ready to offer a portfolio of more than 200 new parts and accessories to personalize the all-new 2019 Ram 1500. Owners will be able to choose from new or redesigned products, including tonneau covers, a bed step, cold-air intake, wheels and a lift kit, all created to complement the styling of the all-new Ram.
Running boards, all-weather floor mats, toolboxes, vehicle graphics, a cab protector bar, performance cat-back exhaust, splash guards and much, much more will also be offered to customize the new pickup.
To highlight the new Mopar menu of products available at launch, a 2019 Ram 1500 Big Horn customized with Mopar parts and accessories will be on display for the official reveal of the all-new Ram 1500 at the 2018 North American International Auto Show (NAIAS) in Detroit.
“Mopar is proud to offer a robust lineup of customization options developed with the same teams and in the same design studio that produced the all-new Ram 1500, delivering authenticity that can’t be matched,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA. “We offer a comprehensive portfolio of products that perfectly complements the overall design of the new Ram 1500 and enhances the truck not just aesthetically, but also on a functional level, all with a factory-backed warranty.”
The 200-plus lineup of new products for the Ram 1500 was created through thousands of hours of testing and validation. The fit, finish and function of all Mopar parts and accessories were developed and designed to harmonize with the all-new Ram 1500, from aerodynamic improvements gained from a redesigned Mopar composite tonneau cover to the articulation of the new Mopar bed step.
Owners will have the option of putting their own unique spin on the all-new Ram even before picking it up from the dealer through the Mopar Custom Shop. Accessories from the Mopar brand’s menu of offerings can be added before vehicle delivery. A vehicle going through the Mopar Custom Shop also is covered by the original warranty and included in the Monroney label, giving the consumer the added advantage of having their customization included in the financing package.