Mercedes Style Edition Garia Golf Car – Video

 

Stuttgart. Vehicles with Mercedes-Benz design are already to be seen on water, on land and in the air. Now they will also be seen on golf courses. As a “real sports car”, the Mercedes-Benz Style Edition Garia Golf Car authentically transfers the unmistakable Mercedes-Benz automobile design idiom of sensual purity to a premium-class golf cart. The showcar is the result of cooperation between Mercedes-Benz designers, Daimler’s Think & Act Tank Business Innovation and the well-known golf cart manufacturer Garia.

The Mercedes-Benz Style Edition Garia Golf Car defines a new class of transport for the golf course. Gorden Wagener, Head of Design at Daimler AG: “We have reinvented the world of the golf cart with our Mercedes-Benz Golf Car. Mercedes-Benz stands for modern luxury, and golf is an authentic part of that theme. Transferring our automotive design idiom to the Golf Car is therefore something quite natural, and in doing so we have created a product that is both sensual and pure.”

Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars: “With the Mercedes-Benz Style Edition Garia Golf Car we are offering a high-end golf cart which is absolutely unique and was specifically developed for sporting golfers and the sport they enjoy.” Our communication bears the lighthearted slogan “a real sports car”.