Lamborghini Veneno Explained – Video

Power comes from the incredible L539 6.5-liter V-12 engine, upgraded here to produce 740 horsepower. The extra power—the Aventador packs 691 horses—was found by enlarging the air intakes, allowing for higher revs, and modifying the existing exhaust system. Power is channeled to all four wheels through the seven-speed, single-clutch automated ISR transmission, an ultra-quick unit that shifts with all the subtlety of a club strike when you select the track-ready “Corsa” setting. Top speed rises to a lofty 221 mph.

The price of exclusivity is high at €3 million, which equals about $4 million. Most of you can stop worrying about liquidating some of your portfolio: All three units are already sold and will be delivered to their buyers by the end of this year. None will look exactly like the car you see here, though, as it’s a show model. Instead, each will be painted one color of the Italian flag—white, red, and green—to further guarantee exclusivity.