Jaguar Land Rover Classic Works – Video
Jaguar Land Rover Classic Works is an all-new, facility in the British Midlands dedicated to offering a range of products and services designed to fuel the passion of owners and enthusiasts for classic Jaguar and Land Rover vehicles. Jaguar Land Rover CEO Dr. Ralf Speth and Jaguar Land Rover Special Operations Managing Director John Edwards attended the opening ceremony today of Classic Works, the world’s largest classic car sales, manufacturing and restoration facility of its kind.
The opening of Classic Works in Coventry is an important milestone in the rapid development of the Jaguar Land Rover Classic brand, which was launched in March 2016. This is the first purpose-built site for Jaguar Land Rover Classic, which brings all sales, servicing and restoration operations under one roof. The brand’s global expansion continues later this summer with the launch of a new facility at Essen in Germany.
At 14,000m2 Jaguar Land Rover Classic Works is the largest facility of its type in the world, with a dedicated showroom space and 54 workshop bays for servicing and restoring all Jaguar and Land Rover models out of production for a decade or more.
The workshop is organised into dedicated strip-down, remanufacturing and assembly zones for the Land Rover Series I, Range Rover Classic and Jaguar E-type Reborn restoration programmes, including an engine shop, and houses the XKSS build line.
Classic Works is also home to the Jaguar Land Rover Classic Collection of more than 500 vehicles, a living assembly of British motoring history, which is an invaluable reference for restorations. Vehicles in the collection are also available for loan to car clubs and museums, and for Jaguar Land Rover and its partners to showcase their heritage at events.
To support the growth of the Classic business, Jaguar Land Rover has invested heavily in traditional manufacturing skills, with numbers of skilled staff employed up by 100% since it was formed. More than 80 specialists are now employed at Classic Works, many with decades of experience working solely on the models catered for at the new facility. By the end of 2017, this number is expected to grow to more than 120 specialists.
The close ties to the core Jaguar Land Rover business mean the Classic operation can also take advantage of cutting-edge manufacturing technology, such as 3D scanning and Computer Aided Design, which allows the re-tooling and reintroduction of parts such as Jaguar E-type and Range Rover Classic panels – parts that would otherwise be prohibitively expensive to remanufacture.
Jaguar Land Rover Classic is the official source of authentic cars, expert services, genuine parts and unforgettable experiences for classic Jaguar and Land Rover enthusiasts worldwide – all of which are now available from Classic Works.