Cupra Ateca Overview – Video

SEAT has announced the launch of CUPRA, a new brand with its own distinct identity. The announcement was made at an exclusive event held today in Barcelona, where the new brand’s first model was revealed, the CUPRA Ateca.

Beginning now, CUPRA, which has always been SEAT’s ultimate expression of sportiness, is born to captivate car enthusiasts around the world. CUPRA stands for uniqueness, sophistication and performance. The time has come to introduce a special brand for enthusiasts.

CUPRA becomes its own entity, created to develop models in conjunction with SEAT and with the firm commitment to grow independently. With this move, the brand will have dedicated floor space in approximately 260 specially selected SEAT dealerships across Europe.

 

 

“CUPRA is a big opportunity for SEAT, for our customers and for the business”, said SEAT President Luca de Meo. “The whole project has surfaced as the dream of a group of people who were looking for a way to conquer a new group of car lovers.”

This new brand will be a part of SEAT the same way as other wholly-owned companies such as SEAT Metropolis:Lab Barcelona. With this arrangement, the company seeks to diversify its business and develop new models that can prove to be profitable while continuing to strengthen its financial position.