Buying a SEAT in five clicks in Norway – Video
SEAT continues with its international expansion and heads to Norway, a pioneering country in new trends and a benchmark in future mobility where the company is implementing innovative distribution concepts, offering a seamless and customer centric shopping experience.
The presented approach is framed within SEAT’s goal of making SEAT Norway a benchmark in terms of digital transformation. Norway is one of Europe’s most digitised countries and a ground breaker in developing emerging trends, so it is the perfect place to propose innovative solutions and test new initiatives that seek to enhance the customer purchasing experience.
SEAT’s objective is to be where the customers are, adapt to their lifestyle and provide them with mobility solutions that meet their needs. The key component of the distribution system is an online eCommerce platform enabling users to purchase cars 24/7, 365 days a year.
The intuitive and easy design of the platform enables customers to close the deal in 10 minutes in just 5 clicks.
After choosing the appropriate model, the customer:
1. Selects the trim level.
2. Chooses the engine that best suits their needs.
3. Elects the appropriate colour.
4. Adds the desired accessories.
5. Closes the deal by checking out and confirming the appropriate financial products.
This platform is supported by a customer call center acting as a single point of contact for customers and blurring the line between sales and aftersales.
Thanks to this omni-channel customer experience, SEAT is ready to respond to today’s customers’ expectations and makes significant steps to become a benchmark in automotive digitisation. In this sense, SEAT Vice-president for Marketing and Sales Wayne Griffiths highlighted that “Norway is going to represent a great commitment by SEAT and a market launch that will serve as an incubator for the development of innovative solutions for all our markets”. Griffiths went on to say that “implementing the eCommerce platform addresses the need of offering products and services that appeal to our customers, who are 10 years younger than the sector average.”
Physical venues complementing the digital experience
One Brand Experience Centre in Oslo and two Brand Experience spots in Bergen and Trondheim, inaugurated yesterday by SEAT, will be acting as a customer contact centre, offering an onsite support, maintaining the relationship to customers and enabling them to get a first-hand look at cars.
Additionally to the brand experience venues, SEAT is offering 20 service points and 23 delivery points across the Norwegian territory in order to be closer to the customers.
Griffiths shared that “the market is evolving towards new ways of selling cars and SEAT believes in the role of the dealer as a key actor in the sales process. Customers’ needs and demands are changing, and both manufacturers and dealers have to start the journey together in order to meet what drivers are looking for.” Griffiths added that “with the inclusion of new car mobility and connectivity solutions, dealerships will gradually become a mobility platform, offering services such as car software updates and battery recharging, for example.”