BMW Mixed Reality Experience – Video

Mixed reality describes the combination of real-life prototypes and virtual simulation that can be used to accelerate and optimise vehicle development. The BMW Group leads the way in the use of such methods and employs technologies from the consumer electronics and computer gaming sectors and a new generation of data glasses which enable users to visualise a growing number of components and vehicle functions extremely realistically. In this way, the impressions created by physical components can be enhanced with digitally generated experiences.

One area in which the BMW Group uses mixed reality is the development of vehicle interiors. Here, computer-generated simulations are combined with an interior model (a mock-up). This allows an all-encompassing image of the driving experience inside a future series-produced model to be created at an early stage of development.