BMW Group Designstudio Unveiling – Video

Designworks’ creative output is characterised by innovation and growth. The consultancy uses the BMW Group’s “fixed star” approach: Teams focus their sights on the next ten to fifteen years to develop relevant solutions for today and tomorrow. In recent years this lead too the crystallization of the two primary focus areas “Mobility” and “Digital Lifestyle”.

Designworks played a key role in the development of various BMW Group icons? In the 1998 BMW 3 Series, the BMW Z8, all X1, X3, X5 and BMW i3, i8 concept vehicles so far and many more.

Designworks implements more than 200 design projects per year for clients from the aviation, rail and consumer electronics sectors?