BMW at the Auto China 2018 in Beijing & Factory – Video

The latest new models, pioneering concept vehicles and innovative technological developments are the headline-makers as BMW takes to the stage at the Auto China 2018 show in Beijing. The selection of new products on display at the international vehicle fair taking place from 25 April – 4 May 2018 underlines the company’s commitment to the next steps in its electrification strategy, heralds its upcoming model offensive in the luxury segment and celebrates the continued success of the BMW X models. Added to which, the array of world and Asian premieres from BMW shines the spotlight on the huge significance of China as both the world’s largest car market and the production location for a growing number of models from the Bavarian premium brand.

The company’s stand at Auto China 2018 also draws attention to the comprehensive levels of technological expertise with the BMW Group has assumed a leading role in the transformation to sustainable and digitalised mobility. Its corporate strategy NUMBER ONE NEXT sets out the elements of this technological metamorphosis considered to be of central importance in the future and focuses on them as a basis to push ahead with innovations in Automated driving, Connectivity, Electrification and Services (ACES). BMW is using both the progress made in these areas and its innovative vehicle concepts to strengthen its position as a manufacturer of premium cars whose emotional impact stems from inspirational design, the driving pleasure for which the brand is renowned, trailblazing technology and a premium character without compromise.