Audi & The Senses – Feel, Smell, Sound – Video

Audi haptics – Audi and the senses (1/3)
Strawberry leaves as natural tanning agent for leather, quality testing of different materials. To feel a sense of well-being in the interior of an Audi, the requirements of the material and surface feel need to be matched harmoniously. In the first episode of our threepart series “Audi and the senses”, interior designer and quality manager show some secrets of a sensual interior.

 

Audi frangrance – Audi and the senses (2/3)
How does a new Audi have to smell, in order to give the driver all the experience of a premium car? Specialists in materials technology determine the composition of fragrances in the interior in various odor tests. The second part of our three-part series “Audi and the senses” shows which odors a new car may have and how these are selected.

 

 

Audi sound – Audi and the senses (3/3)
Audi and its special sounds. This includes much more than just the sound of the engine. Audi aims to create a unique sound design for the entire vehicle. Acoustics engineers are working each day on analysing the sound of car components both inside and outside the vehicle. A special creation is the sound “Audi click”, a sound of just a few milliseconds duration that expresses the precision and premium quality of the brand.