2019 Mercedes A Class Artificial Intelligence Trailer – Video
The new generation of Class A enters a new dimension of infotainment that revolutionizes the interaction between driver and car. Thanks to the new MBUX infotainment system (Mercedes-Benz User Experience), technology has never been so connected to man and his needs. An evolved artificial intelligence, with predictive functions fueled by daily habits. In this way technology returns to look like us and takes on a form in which it is possible to recognize oneself, as in a portrait. And it is from this concept that takes shape the launch campaign of the new Class A, which has entrusted to an artificial intelligence the task of humanizing technology through art.
Hey Mercedes, becomes the invitation to create your own portrait, thanks to the dedicated platform justlikeyou.it. Once ready, it will be possible to share it through social channels or book a paper print and collect it from the dealers participating in the initiative, during the open weekend of 12 and 13 May.