2018 SEAT CUPRA Ateca Explained – Video – Update

Seat’s new stand-alone performance brand, Cupra, has revealed its 296bhp all-wheel-drive version of the Ateca – the first model to be launched since Seat confirmed its hot sub-brand’s new role last month.

The car is part of a broader offensive to offer Cupra versions of some Seat models as well as, eventually, Cupra-only cars. Seat is trying to copy the example of in-house performance divisions like Renault Sport. It will launch seven models by 2020 as part of aggressive growth plans.

The Cupra Ateca, on sale in the autumn, is powered by a 296bhp version of the Volkswagen Group’s 2.0-litre turbocharged engine although the torque peak of 295lb ft is higher than that produced by the similar engine in the Leon Cupra 300. Drive passes through a seven-speed dual-clutch gearbox – there are no plans for a manual version – with torque diverted rearwards when required by a part-time Haldex all-wheel drive system. Cupra claims a 5.4 second 0-62mph time and a 150mph top speed.