2016 BMW 7-Series and Uber team up
BMW AND UBER PARTNER TO OFFER UBER USERS COMPLIMENTARY RIDES IN THE ALL-NEW BMW 7 SERIES FOR ONE DAY ONLY
Prospective BMW 7 Series Customers Received Exclusive On-Demand Test Drive Experiences Through the Uber App on October 17-18.
Woodcliff Lake, NJ – October 19, 2015… For the first time ever, BMW and Uber have partnered to offer Uber users the opportunity to experience the all-new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle’s U.S. retail launch on October 24. Starting at 12pm local time today, Uber users in New York, NY; Miami, FL; Los Angeles, CA and Chicago, IL will have the opportunity to receive a complimentary ride from a BMW Product Specialist to a destination of their choice in the brand new BMW 7 Series. On Saturday, October 17 and Sunday, October 18, prospective 7 Series customers in those same markets were able to test-drive the new 7 Series on-demand through the Uber app.
2016 7-Series by BMW Individual looks super luxurious (7)
2016 7-Series by BMW Individual looks super luxurious (6)
2016 7-Series by BMW Individual looks super luxurious (5)
2016 7-Series by BMW Individual looks super luxurious (4)
2016 7-Series by BMW Individual looks super luxurious (3)
2016 7-Series by BMW Individual looks super luxurious (2)
2016 7-Series by BMW Individual looks super luxurious (1)
2016 BMW 7-Series Manhart MH7 700
“With our new 7 Series being the most innovative vehicle in its class, it’s only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch,” said Jason Chan, 6 & 7 Series Product Manager for BMW of North America.
“We couldn’t think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience,” said Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing at Uber.
As the brand’s flagship sedan, the BMW 7 Series is the pinnacle of cutting-edge automotive technology and the future in automotive luxury. The 2016 BMW 7 Series sets a new benchmark in lightweight design, driving dynamics, comfort, intelligent connectivity and intuitive operation. The TwinPower Turbo engine offers an exhilarating driving experience, going from 0-60mph in just 4.3 seconds. The BMW 7 Series has a starting MSRP of $82,295 (including Destination and Handling).