07/02/2019 DPCcars Videos

Automobili Lamborghini inaugurates its new paint shop for the Super SUV Urus in Sant’Agata Bolognese. This cutting-edge plant is inspired by Lamborghini’s Factory 4.0 model in combining craftsmanship and digitalization and is the first in the world to integrate new frontiers of artificial intelligence. Its new modular structure offers greater flexibility in the process and consequently a range of color personalizations never before seen.

The concept for creating a technologically-advanced paint shop at the production site in Sant’Agata Bolognese came from the company’s desire to integrate, according to the maximum quality standards, a key process of the overall production phase that is particularly complex. This complexity derives from the high level of personalization in the color choices offered to customers thanks to the Ad Personam program; the crucial component of specialist craftsmanship required by the process; and the aesthetic impact of the entire painting process on the finished car.

Ranieri Niccoli, Chief Manufacturing Officer of Automobili Lamborghini comments: “The new painting facility completes our strategic plant expansion project for the Urus, which has just reached the important threshold of 5,000 vehicles produced in a year. This is an extraordinary success that justifies the substantial investment, which also reflects our desire to safeguard our know-how, employment growth in the territory, and our brand identity.”